After all that searching for Double Maxim, what should I find in the Ealing branch of Safeway on New Years Eve?
Standing on the shelf, proud and tall…
The old Double Maxim logo, as taken from a beermat stolen from a pub in 1999.
And one from the Bods Archives – a Vaux era Double Maxim beermat, as removed by myself from the Durham Light Infantryman pub, Durham, in 1999. Saved for prosperity. Or something.
Of course the new bottle has removed the terms
"Full of Character" and
"Justly famed", replacing them with the new terms:
"Full of Northern Character since 1901" and the inspiring
"All Flavour, No Flannel"..