There doesn’t appear to be any public review of last years statement which is a bit of a shame. So I thought I’d put together one for BBCi. The score below is based entirely on public information so don’t expect any exciting insider gossip or anything. It’s purely a review of what you should see on your screen.
- Launch a new CBBC service
- Big tick! CBBC eXtra launched not long after the 2005/2006 statements were published.
- Investment in radio services
- Big tick! The Freeview radio service went up in September 2005, and it was announced earlier this year that Two Way TV have been commissioned to build the cable version.
- Invest in a major marketing campaign
- Tick. Well there were certainly some trailers on air.
- Reduce the time taken to access the service to 6 seconds
- Family Fortunes style ‘Errr Err’ sound effect. I wrote a bit about this last year, but I never liked the wording of that one because some boxes will never get down to six seconds. Of course most Freeview boxes will load BBCi in seconds anyway – have done for years. As for the rest, well we’re not there. Yet…
- Provide an election service
- Big tick! Bit of no-brainer that one
- Pilot a local television project to measure the impact of on-demand local news
- Big tick! The West Midlands Local TV trial is on satellite, page 1700.
- Pilot some stuff to do with PVRs and test on-demand navigation and research audience reactions
- There’s been some stuff released publicly about this – big metal boxes being shown at conferences and things, but I don’t know enough about it to determine a tick or a cross on that one.
- Do more externally sourced products and services
- Well I don’t know the exact statistics, but there was a plethora of announcements about outsourcing earlier this year, including the aforementioned cable radio service.
- increase the number of games and stories on the CBeebies service
- Big tick! Three have been added as I recall – Three Bears, Roly Mo and Tikkabilla are now on screen at various times.
So there we are. Not bad really. At some point soon, I’ll take a quick look at next years statements